On Wednesday 26th August, Channel 4 officially announced that they will be no longer be broadcasting the reality TV show, Big Brother due to recent failing TV rating, comparing from approximently two million viewers to a previous five million a few ago. The show will be stopped in 2010 after the 11th series and will not be renewing their contract with the producer, Endemol, after a 3 year deal worth £180 million. Critics say that the format has gotten boring and there were no memorable housemates since Jade Goody and "Nasty Nick".
Channel 4 director, Kevin Lygo claimed "Channel 4 has a public remit to champion new forms of creativity, that remit has been an essential part of the weird chemistry behind Big Brother's success, but it's now what is telling us that the programme has reached a natural end point on Channel 4." Edemol has comfirmed that other broadcasters will not be taking the reality show on, but has been discussing taking the series online instead. Tim Hincks, the chief executive of Endemol UK, said: "Big Brother has revolutionised television in many ways, and we need to think about how to revolutionise the Internet."
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The public had a mixture of reactions to the show ending; the winner of the first series in 2000, Craig Philips said "initially, i felt sad but thought it was the time for the show to end. I do think it's right and I'm sort of pleased in a little way. People are a little exhausted with it. I do think it has sort of had its day. They can't really change the format and the types of personality have got freakier."
However, the previous year's winner Rachel Rice announced that she was "gutted" to hear the show has been axed. she also said in another interview, "I just hope - and I'm sure - they will bring it back in a few years' time. If not, I think another channel will probably buy it. It's a shame, being a fan of the show I'm disappointed. Every summer I watch Big Brother."
Big bother is seen as a platform to become famous. The winner's tend to not have any unique talent. "Channel 4 has kept BB going because it brings in money from calls and advertising, making it the channel's biggest earner. But this financial gain must now be weighed against the damage BB does to the channel's reputation." Sunday Times. London July 15 2007 pg. 14
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